PODGLĄD MARC21
KATALOG KSIĄŻEK
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Building strong brands
| LDR | 00868nam|a2200265|i|4500 | |
| 001 | n 20191114121514036402 | |
| 005 | 20191114121419.0 | |
| 008 | 191114s1996____us_a||||_|||||001|||eng_d | |
| 020 | a 9780029001516 | |
| 020 | a 002900151X | |
| 041 | a eng | |
| 100 | a Aaker, David A. 1 n 96100694 | |
| 245 | a Building strong brands / c David A. Aaker. | |
| 260 | a New York : b Free Press, c 1996. | |
| 300 | a IX, [1], 380, [1] strona : b ilustracje ; c 24 cm. | |
| 500 | a Na okładce: Author of "Managing brand equity". | |
| 500 | a Tekst na wyklejkach. | |
| 504 | a Indeks. | |
| 650 | a Firma (nazwa) x marketing | |
| 650 | a Znaki towarowe x marketing | |
| 650 | a Marketing strategiczny x metody | |
| 920 | a 978-0-02-900151-6 | |
| 980 | a 339.166.5 | |
| 980 | a 339.138:005.2 |